Amazon Fire TV Omni QLED review

Best Prices Today: Amazon Fire TV Omni QLED

There’s an abundance of affordable great-quality TVs at the moment. Where QLED was once reserved for only the most premium models, it’s now available to those on much smaller budgets.

And following their introduction last year in the US, Amazon’s own QLED TVs are now available in the UK. Well, the 65in model is, with the smaller 55, 50 and 43in versions arriving at the start of June.

This, then, is Amazon’s biggest, most expensive TV and has the most features such as hands-free Alexa and a light sensor so it can adjust the picture quality based on how much light there is in your room.

If you don’t mind losing those and a couple of other features, Amazon’s 4-Series TVs are cheaper, with the 2-Series being even cheaper, though they are available only in smaller sizes (32 and 40in).

Features & design

• Far-field microphones
• Light & presence sensors
• Thin metal bezel

As Amazon’s flagship TV range the Omni QLED looks the part. The dark, brushed metal frame is very slim on the top and sides, with a thicker border at the bottom. It cheats a little because the bezel has a bevel to make it look thinner than it really is, and there’s a few millimetres of black border around the screen: the pixels don’t extend right to the edges.

In the centre at the bottom there’s a small black section which houses presence and light sensors, plus a blue LED to tell you when Alexa is listening, and a red one that lights up when you slide the mic-mute switch underneath. There’s also a power button here.

It takes just a few minutes to get it out of the box and screw the two feet into place. Unlike some of TCL’s QLED TVs, there isn’t the option to mount the feet further inwards, so you’ll need a TV bench at least 1.5m long if you go for the 65in model.

Of course, the popularity of wall mounting means you may not need the feet at all, though you will need to buy a 400x300mm VESA mount separately and attach it to your wall.

The power cable attaches to the left hand side, but all the other ports are on the right-hand side. These include a trio of HDMI 2.0 inputs and a single HDMI 2.1 eARC port which you’ll probably use to attach a sound bar.

However, there are also optical and minijack audio outputs that you could use instead. Wi-Fi 5 and Bluetooth 5 are built in, but there’s also Ethernet if you prefer a wired network connection, though it is only 10/100, not Gigabit.

There are two USB 2.0 ports, one of which you connect a compatible webcam to for Alexa video calls.

Amazon includes a custom cable in the box so you can connect older analogue equipment but, unlike in the US, it does not supply the IR emitter that plugs into the bottom-most port. That means you can’t control AV equipment unless you buy it separately for around £5.

There’s a built-in TV tuner that allows you to watch Freeview channels when you connect an aerial, and the Alexa Voice remote has tiny number buttons so you can key in channel numbers.

Unfortunately, you cannot record live TV but the clean-looking program guide lets you select shows from the past week which are available to stream on demand.

The remote has a built-in microphone so you can press and hold the Alexa button to say something, but it’s mostly redundant with the Omni QLED because far-field microphones set into the top edge of the TV can hear your voice anywhere in the room, and sometimes when you aren’t even in it.

It’s a shame Amazon doesn’t bundle a TV-specific version of the Alexa Voice Remote Pro with its most expensive TVs. The Pro remote has backlit buttons and a ‘find me’ feature so you can track it down when it’s lost between the sofa cushions.

Specs & features

• Full array local dimming with 80 zones
• Support for HDR10+ Adaptive and Dolby Vision IQ
• Fire TV software & Ambient Experience

All Omni QLED models except the smallest 43in version have FALD. That means there’s an array of LEDs which light up the screen but can be dimmed or turned off to create better contrast in specific areas of the image. The 65in model has 80 of these dimmable zones.

This really is a TV designed for the streaming generation

And thanks to the ambient light sensor, brightness can be adjusted dynamically depending upon the conditions in your room. Normally, everyone leaves their TV at the same brightness no matter whether it’s a bright, sunny afternoon or a dark evening.

Being able to adjust brightness to compensate for ambient conditions means the image you see should be just as good in both of those situations.

It also means the Omni QLED can support the latest HDR standards: HDR10+ Adaptive and Dolby Vision IQ, which adjust brightness and other settings to suit the lighting in your room. And it’s good to see support for both HDR10+ and Dolby Vision because it means more of the content you stream will be available in HDR.

Right now, though, there isn’t masses to watch in Dolby Vision IQ. There’s Jack Ryan and Rings Of Power on Prime Video, and Amazon says that the TV’s light sensor will adjust brightness according to the conditions even if you’re watching non-IQ Dolby Vision video.

Ultimately, this really is a TV designed for the streaming generation and that’s where the Fire TV software comes in. Anyone who’s used a Fire TV Stick or Cube will be right at home with the easy-to-use interface.

It does promote content Prime Video, with three of the six shows in the home screen carousel being from Prime Video and two from Amazon-owned Freevee. Despite this, and still surfaces content from all the other services you probably want to use such as Netflix, Disney+ , BBC iPlayer, ITV X, Channel 4, YouTube and others.

There are quite a lot of apps to install, and this is one big benefit of the popularity of the Fire TV platform.

The deep Alexa integration means it’s possible to use your voice at least as much as the remote, from turning the TV on in the first place to tuning to a particular TV channel, HDMI input or opening a streaming service. Of course, Alexa can also find a specific TV show or film regardless of which service it’s on, allowing you to see your options for streaming it if it’s on multiple platforms.

While watching, Alexa can pause and play, skip back 30 seconds (or however long you want) or jump to, say, 16 minutes into an episode. It’s well worth learning these commands as it can be much faster than using the remote.

Overall, the Omni QLED is an impressive TV

And Alexa can do plenty besides, such as the video calling mentioned earlier, playing music from various services, showing the video feed from a compatible doorbell or camera, setting timers, controlling smart lights, switches, thermostats and more.

Usefully, there’s AirPlay support so iPhone and iPad owners can beam photos, videos or simply mirror their device on the big screen.

Ambient Experience

Clearly borrowing inspiration from Samsung’s Ambient Mode, the Omni QLED can display artwork when you’re not watching video. After a set period of inactivity, a short press of the remote’s power button or simply when you say “Alexa, go to Ambient” the screen will display art from a collection of 1500 free gallery-quality pieces.

You can ask Alexa to tell you about each piece but if art isn’t really your thing, you can instead see photos you’ve uploaded to Amazon Photos.

Ambient mode can also work like an Amazon Echo Show smart display. You can choose widgets such as a calendar, to-do list, weather, sports scores and others. These can either sit in the centre of the screen fairly large or as smaller boxes towards the bottom, so they don’t completely obscure the photo or artwork.

From my tests, Ambient Experience uses roughly the same amount of power as watching video. However, the presence detection means the screen will switch off when no-one is detected in the room – that certainly saves money.

Motion detection can be adjusted so that cats, dogs or other pets don’t cause the screen to turn on and you can also set Quiet Hours during which Ambient Experience won’t kick in at all.

In future, a software update will enable AI background generation. You’ll be able to ask Alexa to create an image from your spoken description which can be set as the background for Ambient mode. I saw an early demo of this and it took just a few seconds for the image to appear, and previously generated images stay in an ‘album’ so you can see them again later.

Picture and sound quality

• 60Hz refresh rate
• Dolby Digital Plus audio
• 12W + 12W speakers

Overall, the Omni QLED is an impressive TV. It’s pretty bright, has good contrast and – thanks to those quantum dots – vibrant colours.

Quality will depend upon what you’re watching, as with any TV, but the latest David Attenborough series – Wild Isles – on iPlayer is a good demonstration of the Omni QLED’s wide colour gamut and really shows off the 4K resolution with immense levels of detail.

The TV is able to show subtly different shades of green in trees and grasses that are often a challenge for lesser models that cannot. And although it uses the basic HLG HDR, shots showing the sun shining through trees highlight the great contrast.

In dark scenes or title scenes with white text on a black background, there is a little ‘haloing’ – a glow around the bright areas – but nothing too bad. Blacks are nice and deep, too, even if not quite the very blackest possible from the best (and more expensive) OLED TVs around.

Long-pressing the home button while watching video brings up a menu including video and audio settings. For video, you can change the mode, backlight brightness, the strength of local dimming and “Smart HDR” which simulates HDR on non-HDR video, plus a variety of colour and clarity settings including colour temperature.

These are saved per input, and inputs include individual apps as well as HDMI.

The Omni QLED is great at upscaling 1080p content, with many HD channels looking very sharp even on this 65in panel. However, it has the opposite effect on SD channels and video, magnifying the lack of resolution and leaving you wondering how you ever put up with standard-def even on a smaller TV.

The finish on the screen is somewhere between matt and gloss. It isn’t as reflective as TVs with smooth glass screens, but you’ll still want to position it to avoid windows or lights reflecting in it – as you can see from the reflections in some of the photos here.

Viewing angles are good, which means you don’t need to sit square-on to the screen. Unlike a lot of cheap TVs, the Omni QLED’s colours don’t look washed out if you’re sitting off to the side.

Sound is just as important, despite being considered secondary to picture quality. Like so many thin TVs, the Omni QLED’s speakers do let the side down a bit. They’re loud and clear, being perfectly good for speech and a bit of background music.

But although there is some bass, it’s not at all impressive and you’ll almost certainly want to connect a sound bar (preferably with a subwoofer) for a more cinematic experience with explosions and other effects that you can feel.

It’s worth noting that there’s support for Alexa Home Theatre, so you can use a pair of Echo Studios (or other models) along with an Echo Sub for 2.1 audio that replaces the TV speakers.

Getting back to picture quality, this isn’t really a TV for gamers. There’s ALLM and VRR which means low latency and variable refresh rate. While the low latency works as advertised and means there’s no perceptible delay between pressing a button on your game controller and something happening on screen, the panel’s 60Hz refresh rate means the variable aspect only adjusts from 48-60Hz. If you’re after 120Hz, you’ll need to look elsewhere (and pay more).

For more casual gaming, the Omni QLED is absolutely fine though, and that’s where Amazon’s Luna game streaming service should appeal. You can pair the official Luna controller with the TV and enjoy all the titles the service offers (for a subscription fee, of course).

However, if you’re content with 60Hz, you can still hook up an Xbox One X or PS5 and most games should play just fine.

Amazon doesn’t list the processor used in the Omni QLED, but the Fire TV interface wasn’t as smooth or zippy as it is on, say, the Fire TV 4K Max. This meant waiting a few extra seconds on occasion for iPlayer or Netflix to load, and Alexa just didn’t seem quite as responsive as on an Echo speaker.

With a ‘G’ energy efficiency rating in the EU, the Omni QLED isn’t massively competitive on power consumption. The 65in model is certified to consume 111W for SDR content and 185W for HDR. That drops to 86W and 167W respectively for the 55in.

Using my own power meter, the 65in was drawing an average of 150W watching 4K HDR content from BBC iPlayer. I also noticed the TV continued to use 10W in standby, not the 0.5W it should use. This seems to be so Alexa can respond even when the TV is off.

Price & availability

Technically, the Fire TV Omni QLED is available in the UK already so long you want the 65in model. Unfortunately, it appears Amazon’s stock sold out during the pre-order phase because – as of mid-April – Amazon’s listing page was showing a delivery dates of between July and September, after the 43, 50 and 55in sizes go on sale on 1 June 2023.

The obvious place to buy an Omni QLED is, of course, from Amazon itself. At the time of review, it cost £999.99 – full price – but Amazon is likely to discount it when it runs its next Prime Day sale and other seasonal events such as Black Friday.

If it’s too big or expensive, then the 55in model is £749.99, or £649.99 for the 50in. You’ll save yet another £100 by choosing the 43in, but remember this doesn’t have the zoned backlight.

In the US, these TVs are better value, with the full price being only $449.99 (43in), $529.99 (50in), $599.99 (55in) and $799.99 (65in) and $1099.99 (75in). And, at the time of review, the 65in model was discounted to $599.99 – virtually half the cost of what you’d pay in the UK, and superb bargain.

The smaller sizes up to and including 55in are brand new to the US, and go on sale on 11 May.

Where you live makes a big difference in whether or not an Omni QLED is good value, and it’s obvious which country gets the better deal here.

You should also bear in mind that Amazon offers only a one-year warranty on the Omni QLED, which might be a deal-breaker for some. In the US you can add a four-year extended warranty which ranges from $74.99 for the 50in up to $199.99 for the 75in.

There was no such option in the UK at the time of review.

Although not really an equal alternative, you can read our review of the cheaper Amazon Fire TV 4-Series to see how it compares.

Verdict

If you happen to live in the US, the Omni QLED is easy to recommend, especially if you are specifically after a Fire TV. It isn’t the last word in picture quality, but for the prices they really are great value and offer a lot of features.

In the UK, if you didn’t pre-order one and get 30%-odd off, then it is a harder decision. There are plenty of affordable QLED TVs from Hisense and TCL, but the cheaper models don’t have light sensors for HDR10+ Adaptive, nor do they usually have as many HDMI inputs.

The choice of cheaper QLED TVs with Fire TV software are much thinner on the ground, and don’t have hands-free Alexa or Ambient Experience. That means the Omni QLED is the premium choice for die-hard Alexa fans, but if you can live with Roku or another interface, your choice opens up greatly.

Take a look at our roundup of the best budget TVs to find out more.

If you’re a gamer, you’ll probably prefer to go with a similarly priced 120Hz Hisense model such as the 65U7HQTUK. This was on sale at Currys for just £769 – a very temping deal.

Specs

• Sizes: 43/50/55/65in
• Model tested: 65in
• Display technology: QLED
• Resolution: 3840 x 2160 4K
• Refresh rate: 60Hz
• HDR support: Dolby Vision IQ, HDR10, HDR10+ Adaptive, HDR 10+ Gaming, HLG
• HDMI: x3 2.0, x1 2.1 eARC
• Tuner: Freeview Play
• OS: Fire TV

Best Prices Today: Amazon Fire TV Omni QLED